The TLD Registry team is excited and flattered that our Dot Chinese Online (.在线) and Dot Chinese Website (.中文网) TLDs have been featured as the current most successful IDN new gTLDs by the European Registries for Internet Domains (EURid),  in their comprehensive World Report on Internationalized Domain Names 2014. The August 2014 volume of the report is supported by the United Nations’ UNESCO, Verisign, the Council for European National Top Level Domain Registries (CENTR), the Latin American and Caribbean Association of cCTLDs  (LACTLD), the Asia Pacific Top Level Domain Name Association (APTLD), and the African Top Level Domain (AfTLD). The report was created with the intention of propagating international equality within the internet’s global community. Our goal of empowering 20% of humanity to use their own great and ancient language, Chinese, in website addresses is what drives our work, and we are delighted to have been made a case study in the report. “I believe that internationalised domain names are an essential entry point for a multilingual and inclusive Internet, and that is why we have made them an integral part of our policies to protect an Internet that is open and accessible to all”, said Neelie Kroes, the Vice President of the European Commission. TLD Registry has been championing international internet equality for seven years now, as demonstrated by our two leading IDN’s, Dot Chinese Online and Dot Chinese Website, which offers native Chinese internet users the ability to use domain names in their own language.  The report gives a full analysis of the nature of IDNs — why it drives multilingualism, usage, enhancement abilities, industry opinions, new IDN gTLDs, and the industry stats. A full chapter is dedicated to universal acceptance – what it means, how it is supported, and recent developments (such as Google’s implementation of IDN email addresses in Gmail). TLD Registry’s CMO Simon Cousins stated, "We're proud to see our Chinese IDNs under Dot Chinese Online (.​在线) and Dot Chinese Website (.中文网) highlighted as a case study in the EurID-UNESCO report. The TLD Registry team is proud of the work we do to improve the lives of vast numbers of ordinary Chinese internet users”. The Dot Chinese Online and Dot Chinese Website case study features are mentioned in Section 8.2.5, on page 86, focusing on new IDN gTLDS. The study gives an overview of our top registrations with corresponding IDN TLDs (.在线 and .中文网). An honorable mention in Section 8.2.2, page 84 states that Dot Chinese Online (.在线) and Dot Chinese Website (.中文网) are the “IDN new gTLDs with the highest volumes of registrations to date (May 2014)” . TLD Registry is proud to represent the integration of internationalized domain names for the world’s Chinese...

TLD Registry’s Dot Chinese Online (.在线) and Dot Chinese Website (.中文网) are garnering more attention in the blogosphere, as demonstrated by a flattering new FairWinds Partners blog post today. FairWinds’ Founding Partner, Phil Lodico, mentions several business, social and cultural benefits that registrants enjoy with fully-Chinese domain names. One of the benefits raised by Mr. Lodico includes the fact that businesses will be exposed to the massive Chinese internet user population and consumer market. “Chinese-character TLDs offer Western businesses a way to tap into the vast Chinese consumer market in an organic and culturally adaptive way,” Lodico wrote. “It’s time for American businesses to take notice, and consider if they should have a presence in this space.” Another benefit mentioned by Mr. Lodico is that these businesses have the chance to be in the front of the line to invest in brand new, unused Chinese-language TLDs. “It makes sense for businesses to register their brand names first in the Chinese IDNs,” Lodico wrote. We are delighted that Mr Lodico’s internationally-respected internet strategy consultancy has independently arrived at the same conclusions as we did six long years ago, when we first applied for Dot Chinese Online and Dot Chinese Website. Given the TLDs market-leading position (no other non-English new gTLD is ranked higher, in terms of domains registered, than our two Chinese TLDs), we congratulate FairWinds on their conclusions and recommendations! We believe that it is time to kiss your ASCII goodbye. As more attention is given highlighting the value of IDN’s, particularly Dot Chinese Online and Dot Chinese Website, the English-character (“ASCII”) dominance of domain names will come to an end. This will make the internet world more clear, concise, and straightforward for the people in non-Chinese language user communities – very definitely including China’s 650 million internet users. And that’s the way it should be. “If a brand has or desires a presence in Chinese markets, new IDN TLDs are worth serious consideration,” Lodico advises. We couldn’t agree more. Mr. Lodico’s post is has appeared across the web, and is sourced from China’s Changing Internet Domain Name Landscape. Mitch Watkins, TLD...

We are very pleased to report that China's number one internet apparel brand, VANCL, has selected Dot Chinese Online (.在线) with the excellent domain name 凡客.在线. VANCL moved to its Dot Chinese Online domain name on the TLD's first day of availability. VANCL sells in excess of US$1 billion in fashion annually, and exports to more than 100 countries. The Beijing-based company maintains design studios around the world, including China, Spain, Korea and Japan. Similar to brands such as GAP and UNIQLO, the company's business model is one of "affordable luxury" in quality men's, women's and kid's fashions and lifestyle goods. When Boston Consulting Group published its November 2013 report on China’s e-commerce market VANCL was the first brand...