After six years of planning, the essential new Chinese TLDs Dot Chinese Online (.在线) and Dot Chinese Website (.中文网) are now in fully-open, worldwide availability!

General Availability (GA) of the two TLDs occured at exactly 13:00 UTC on April 28, 2014.

Chinese consumers don't need the purpose of Dot Chinese Online explained to them. The relevance of the TLD is clear and intuitive.

When Chinese consumers serach Baidu or Google for an online product or service (such as "hotels" or "shoes") they use the search term + the Chinese word for "online" -- the same characters as Dot Chinese Online.

The Chinese word 在线 is the precise and singular translation for the English word "online" -- there is zero ambiguity about the purpose of  websites and services in a Dot Chinese Online domain.

The usefulness and popularity of 在线 ("online") has been validated by hundreds of famous and highly trafficked web properties, including AOL, F1 motor racing, key state news portals (including all Chinese provinces and key cities), and many of the largest web services platforms, including those for tickets, hotels, gaming, gadgets and many more important sectors.

[youtube=http://www.youtube.com/watch?v=5SywF0Nme34&rel=0&w=550]

Brochures

Download the latest TLD Registry booklet in English (PDF)

Download the latest TLD Registry booklet in Simplified Chinese (China mainland Mandarin) (PDF)

Download the latest TLD Registry booklet in Traditional Chinese (Hong Kong Cantonese) (PDF)

Download the latest TLD Registry booklet in Traditional Chinese (Taiwan Mandarin) (PDF)

Entirely new businesses will be built on Dot Chinese Online and Dot Chinese Website

With almost 600 million Chinese netizens in China, and hundreds of millions more in Chinese speaking communities around the world, there are excellent opportunities for entirely new businesses to be built on Dot Chinese Online and Dot Chinese Website domains.

Our China-based registrar partners have already imagined entirely new businesses built on the essential new Chinese TLDs.

Examples might include:

• 旅游.在线 & 旅行.在线 (travel.online)
• 奢华.在线 & 奢侈品.在线 (luxury.online)
• 邮箱.在线 & 电子邮件.在线 & 邮件.在线 & 电邮.在线 (email online)
• 酒店.在线 & 旅馆.在线 (hotels.online)
• 游戏.在线 (games.online)
• 房产.在线 & 地产.在线 & 房地产.在线 & 置业.在线 (real-estate.online)
• 茶.在线 (tea.online)
• 财经.中文网 (finance.Chinese-website)
• 时尚.中文网 (fashion.Chinese-website)
• 娱乐.中文网 (entertainment.Chinese-website)
• 美剧.中文网 (American-TV-series.Chinese-website)
• 英剧.中文网 (British-TV-series.Chinese-website)

Premium domains in the Dot Chinese Online and Dot Chinese Website will be released during our Landrush period, and will be made available globally via approved channel partners. Early enquiries are welcomed! Simply email premium@internetregistry.info for information.

This post is also available in: Chinese (Simplified), Chinese (Traditional), Korean, Japanese