After six years of planning, the essential new Chinese TLDs Dot Chinese Online (.在线) and Dot Chinese Website (.中文网) are now in fully-open, worldwide availability!
General Availability (GA) of the two TLDs occured at exactly 13:00 UTC on April 28, 2014.
Chinese consumers don't need the purpose of Dot Chinese Website explained to them. The relevance of the TLD is clear and intuitive.
When Chinese consumers search Baidu of Google for the Chinese language version of an international website, they use the search term + the Chinese word for "Chinese Website" -- the same characters as Dot Chinese Website.
Dot Chinese Website is the natural home for Chinese language news and media sites. The Chinese phrase 中文网 ("Chinese language website") is the utterly standard phrase that communicates to Chinese netizens that the site is localized into Chinese.
Like the Chinese characters for Dot Chinese Online, the characters for Dot Chinese Website have been validated by hundreds of the most famous localized Chinese sites on the web. Brands, corporates and publishers as diverse as Nokia, MSN, Reuters, Jay Chou, the NBA, Eminem, CNBC, IMDb, Real Madrid, Samsung, the United Nations, the BBC and scores of others are already using 中文网 in their names.
Dot Chinese Website is linguistically correct and culturally relevant. It is the perfect Chinese home for your brand's, company's or media property's Chinese language website.
Download the latest TLD Registry booklet in English (PDF)
Download the latest TLD Registry booklet in Simplified Chinese (China mainland Mandarin) (PDF)
Download the latest TLD Registry booklet in Traditional Chinese (Hong Kong Cantonese) (PDF)
Download the latest TLD Registry booklet in Traditional Chinese (Taiwan Mandarin) (PDF)
Entirely new businesses will be built on Dot Chinese Online and Dot Chinese Website
With almost 600 million Chinese netizens in China, and hundreds of millions more in Chinese speaking communities around the world, there are excellent opportunities for entirely new businesses to be built on Dot Chinese Online and Dot Chinese Website domains.
Our China-based registrar partners have already imagined entirely new businesses built on the essential new Chinese TLDs.
Examples might include:
- 旅游.在线 & 旅行.在线 (travel.online)
- 奢华.在线 & 奢侈品.在线 (luxury.online)
- 邮箱.在线 & 电子邮件.在线 & 邮件.在线 & 电邮.在线 (email online)
- 酒店.在线 & 旅馆.在线 (hotels.online)
- 游戏.在线 (games.online)
- 房产.在线 & 地产.在线 & 房地产.在线 & 置业.在线 (real-estate.online)
- 茶.在线 (tea.online)
- 财经.中文网 (finance.Chinese-website)
- 时尚.中文网 (fashion.Chinese-website)
- 娱乐.中文网 (entertainment.Chinese-website)
- 美剧.中文网 (American-TV-series.Chinese-website)
- 英剧.中文网 (British-TV-series.Chinese-website)
Premium domains in the Dot Chinese Online and Dot Chinese Website will be released during our Landrush period, and will be made available globally via approved channel partners. Early enquiries are welcomed! Simply email email@example.com for information.
This post is also available in: Chinese (Simplified), Chinese (Traditional), Korean, Japanese