FWLogoV2 colorTLD Registry’s Dot Chinese Online (.在线) and Dot Chinese Website (.中文网) are garnering more attention in the blogosphere, as demonstrated by a flattering new FairWinds Partners blog post today.

FairWinds’ Founding Partner, Phil Lodico, mentions several business, social and cultural benefits that registrants enjoy with fully-Chinese domain names.

One of the benefits raised by Mr. Lodico includes the fact that businesses will be exposed to the massive Chinese internet user population and consumer market.

“Chinese-character TLDs offer Western businesses a way to tap into the vast Chinese consumer market in an organic and culturally adaptive way,” Lodico wrote. “It’s time for American businesses to take notice, and consider if they should have a presence in this space.”

Another benefit mentioned by Mr. Lodico is that these businesses have the chance to be in the front of the line to invest in brand new, unused Chinese-language TLDs.

“It makes sense for businesses to register their brand names first in the Chinese IDNs,” Lodico wrote.

We are delighted that Mr Lodico’s internationally-respected internet strategy consultancy has independently arrived at the same conclusions as we did six long years ago, when we first applied for Dot Chinese Online and Dot Chinese Website. Given the TLDs market-leading position (no other non-English new gTLD is ranked higher, in terms of domains registered, than our two Chinese TLDs), we congratulate FairWinds on their conclusions and recommendations!

We believe that it is time to kiss your ASCII goodbye. As more attention is given highlighting the value of IDN’s, particularly Dot Chinese Online and Dot Chinese Website, the English-character (“ASCII”) dominance of domain names will come to an end. This will make the internet world more clear, concise, and straightforward for the people in non-Chinese language user communities – very definitely including China’s 650 million internet users.

And that’s the way it should be.

“If a brand has or desires a presence in Chinese markets, new IDN TLDs are worth serious consideration,” Lodico advises.

We couldn’t agree more.

Mr. Lodico’s post is has appeared across the web, and is sourced from China’s Changing Internet Domain Name Landscape.

Mitch Watkins, TLD Registry.